We asked them five questions about their experience to share with others. We hope you find them to be informative and inspiring. Feel free to share them with your network!
Brief Company Description:
BoostSolo is designed to give solopreneurs (1-2 person businesses) bite-sized BOOSTs in areas where they need help (e.g. brand positioning, web design, SEO, etc.) from vetted and trusted experts.
How many entrepreneurial ventures have you had?
How long have you been an entrepreneur?:
How did you fund your first (or only) venture?:
Self, and friends and family
What do you like most about being an entrepreneur?:
The freedom to make your own decisions, to say no to working with unethical or nasty clients. Also, I can wake up every morning and decide what problem I want to solve. In 2010 we felt streaming search was a nightmare (Google didn’t have the capability), so we built a tool called CanIStream.It – easy way to search all streaming platforms at once – we were called the “The Kayak of streaming services” by Gizmodo. Now, I am launching a new platform of services to help solopreneurs succeed, called the BoostSolo.
Based on your experience, what three pieces of advice would you share with aspiring entrepreneurs and start-ups?
ONE: There is never a good time to start. You just need to take the leap, but remember to surround yourself with your tribe – friends, family, mentors – angels who will support, encourage and lift you through setbacks that you will inevitably face. It’s not just about the leap, but about who leaps with you.
TWO: Always be willing to help others. I follow a simple rule: help people because you can, not because you want something in return. I have found that when we help purely out of kindness, without expecting anything in return, it creates a spirit of generosity that benefits everyone, and often that good deed comes back to me in an unexpected way down the road. But that’s not why I do it – I help because it’s the right thing to do.
THREE: Storytelling is key. Go beyond product features and benefits and focus on crafting a compelling brand story that connects with your audience on an emotional level. The story should articulate the brand’s mission, vision, and values, and how it’s product/service improves lives.
Anything else you’d like to share?
Sleep on it.
My father always told me not to react in the moment. Give a complex problem/event/situation time and space before you react. This way you allow your brain to process and think about it on a deeper level, create space for additional context and some healthy distance. Doing this provides clarity that will always be missing in the heat of the moment.