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How A Traditional T-E-A Ceremony Translates to Ranking High on Google

You’ve probably heard the expression that consumers today want to  do business with those they “Know, Like and Trust.” With each years’ global decline in trust, this has become incredibly important, and it’s why consumers flock to those that establish and reinforce trust. It’s become so important that T-E-A (Trust, Expertise & Authority) today also signals what Google is looking for – expert-level content that answers all the right questions.

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