We asked them five questions about their experience to share with others. We hope you find them to be informative and inspiring. Feel free to share them with your network!
Name:
Carol Kaemmerer
Title:
Founder and President
Company Name:
Kaemmerer Group, LLC
Brief Company Description:
Heralded by The American Reporter as one of the Top 6 personal branding experts, Carol Kaemmerer of Kaemmerer Group assists C-suite executives and senior leaders in building their brand online. Her urgent message has reached audiences worldwide through her speaking, coaching, and award-winning book, LinkedIn for the Savvy Executive-2nd Edition. A member of the National Speakers Association and Certified Virtual Presenter, she is also an Advisor and Faculty Member of The C Suite Network.
Website Address:
How many entrepreneurial ventures have you had?
4
How long have you been an entrepreneur?
30+ years
How did you fund your first (or only) venture?
Funding my first venture involved purchasing my computer and printer. I was able to cover this from my savings.
What do you like most about being an entrepreneur?
I enjoy being my own boss and the freedom to build my reputation and brand independent of a corporate structure. Based on your experience, what three pieces of advice would you share with aspiring entrepreneurs and start-ups?
- KNOW YOURSELF. Dig deeply to identify what you want to be known for and your differentiators in the marketplace. Discover your preferred working style and ways to balance your work and life.
- QUALITY CHECKS. Grammatical errors are unconscionable, so I have Grammarly Pro and ChatGPT double-check my text. Reading my content with fresh eyes is also helpful.
- OUTSOURCE THINGS THAT ARE NOT YOUR STRONG SUIT. My first investment in my business was hiring a bookkeeper to ensure my income and expenses were handled correctly and on a timely basis. What a mental health boost that has been.
Anything else you’d like to share?
When I work with a C-Suite executive one-on-one, I leverage my brand to bring power to my client’s brand. I cannot afford to give heart and head space to people I don’t enjoy. My “no jerks” rule allows me to vet potential clients and decide whether I want to work with them or refer them elsewhere.