Karen Ashworth Featured Image

Karen Ashworth-Macfarlane

Co-Founder and CEO, Dígame

by | Jan 26, 2024 | Women Entrepreneurs

Innovation Through Perseverance

Karen’s journey is a compelling testament to the strength and diversity of women in leadership roles. Starting as an innovative entrepreneur, Karen pioneered an all-natural outdoor clothing line, blending her passion for the environment with business acumen. Her career path then took an exciting turn into the world of finance, where she shone as a financial planner at Merrill Lynch. This role paved the way for her to ascend to leadership positions at renowned firms like Morgan Stanley Smith Barney and RBC Wealth Management.


Listen to the Full Interview With Karen


Beyond her professional achievements, Karen’s commitment to community service is unwavering.

Karen with Dona LocaKaren has contributed significantly to various nonprofit boards, demonstrating her belief in giving back. A champion of women’s empowerment, Karen is particularly focused on highlighting and supporting the crucial role women, and their families play in the agave spirits industry in Mexico. Her passion for agave spirits goes beyond appreciation; she is a connoisseur and an advocate for additive-free, organic, artisanal produced agave spirits, sharing this love with agave enthusiasts globally. Karen is a breast cancer survivor, therefore, very committed to the resilience and support of women to rise up, and face life challenges together.

As the CEO of Dígame, Karen’s leadership style is transformative. She is not just driving business success but also deeply invested in positively affecting the ‘triple bottom line’ – people, planet, and profit. Her story is an inspiration, showcasing how dedication, versatility, and a commitment to making a difference can lead to remarkable achievements. Karen’s narrative is a powerful example for women worldwide.


Karen at Work & Play:


Karen Ashworth-Macfarlane


Co-Founder and CEO, Dígame




Tequila & Mezcal


United States



Favorite Quote:

"The greatest glory in living lies not in the falling, but in rising every time we fall." -Nelson Mandela