Eric Yaillen

Eric Yaillen

Founder, CogniLogicFX

Eric Yaillen is the founder of CogniLogicFX, a strategic branding and marketing communications consultancy where he applies cognitive thinking to derive logical solutions that generate positive effects.  He is the creator of the Brand Identity Lifecycle Framework™ and The MegaFluence Method™, the result of nearly 40 years of experience working in the sports, health & fitness, entertainment, and technology industries with everyone from solopreneurs to Fortune 100 companies.

An early adopter when it comes to technology, he got his first computer just after they first became available to the general public in 1984 and early on saw the value of automation. It’s, therefore, no surprise that today he is applying blockchain technology to his arsenal and strategically applying it to a company’s brand and communication strategies when applicable.  As a result, he’s created the L.A.V.A. Method™ for evaluating NFTs.

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