Aug 26, 2022 | Marketing, Technology
If you are like most people, you’ve become numb to the overwhelming influx of spam and telemarketer robocalls coming to your smart phone. Just think of your own behavior — how often do you pick up an incoming phone call versus letting most calls go to voicemail? The inherent problem with call tracking software and dynamic Caller ID is that it isn’t always a good choice for your brand. Learn more about dynamic caller ID in this revealing post.
Aug 19, 2022 | Featured, Marketing, Technology
There’s been a rapid influx of information regarding Web 3.0. But without the vast resources of a global brands, how can the rest of us navigate this new technological area? It’s complex, and this post strips away the complexity to answer the question, can Web 3.0 apply to your business?
Aug 12, 2022 | Featured, Marketing, Technology
As we move towards a Web 3.0 world, marketing methods must adapt. This insightful post explores how to create the right mix of inbound and outbound methods.
Jul 15, 2022 | Featured, Mark Cohen, Marketing, Technology
Some entrepreneurs can afford and derive value from the top marketing automation tools and can create a stack to meet their needs. Others struggle to choose the best tool(s) or to meet their needs. This post I highlights the one tool every entrepreneur needs.
May 16, 2022 | Mark Cohen, Marketing, Technology
I’ve been practicing digital marketing for over thirty years, and I am here to tell you that what you don’t know definitely CAN hurt you in the case of digital marketing. When I started in digital, I was pitching some of the most significant consumer packaged goods,...