Neat programs but they lack the personal approach your children receive from Loyalty Alliance. Check out our Empower Their Lives program and contact us for more information.

“Fifty-two heirs to lavish fortunes luxuriate in sleek splendour at the Four Seasons.

They sip designer lattes and speak the language of wealth. The talk is of money, noblesse oblige, technology, Formula One. At lunchtime, out comes chilled rose, with a tasting led by Jon Bon Jovi’s son Jesse.

Welcome to Camp Rich.

Here, not far from Wall Street, Swiss banking giant UBS Group AG has convened its annual Young Successors Programme (YSP), a three-day workshop for people who were born loaded. Part tutorial and part self-actualisation exercise, the event is designed to stamp the UBS brand on the minds of the next generation of the ultra-wealthy-in essence, to hook them while they’re young.”

Read More: What millennial heirs did this summer: Lessons on how to be rich

Cindy Fields

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