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“This week’s Business of Giving features Jacquelline Fuller, president of Google.org, the charitable arm of the tech giant. Google founders Larry Page and Sergey Brin pledged 1 percent of the company’s net profits to philanthropy under the banner of Google.org. Corporate cash giving rose 5 percent last year, yet corporations currently donate less than 5 percent of the over $400 billion in annual giving in America. Google ranked third in the Chronicle’s study of corporate giving, with $1.76 billion in donations.

Fuller says if other companies donated 1 percent of their profits, that would be another $60 billion for charity. ‘Maybe it’s an area where we could increase not only the amount being given but also the seriousness of purpose and the outcomes,’ she says.”

Read more: Google’s Foundation Hopes to Be an Example of Giving for Other Companies

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